The psychology of pricing games

The Power of Relativity is a great article by Spryfox CEO David Edery on game pricing, and how important relative pricing can be. Spryfox develops LeapDay, Highgrounds, and Triple Town, so has a ton of experience with what works and doesn’t in mobile. Great feedback that matches what we see every day. 

Whether it’s through anchoring, making sure consumers see the right substitutes, or simply making sure supply is meeting demand at the optimal point, pricing psychology plays a huge role in making money, so developers need to think about the right approach. Read David’s article for some hard-won lessons.  

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