International growth in both smart phones and mobile gaming is one of the most explosive areas. Gamasutra offers four predictions from the Chinese mobile game market that we think make a ton of sense:
- 400 million iOS and Android phones in China in 2013. A huge market.
- Android is expected to take a 70-80% share in phones
- iPad mini showing enormous growth potential because it’s relatively more affordable than iPhones
- China’s winner for 2013: casual games, particularly if they’re well-localized
It’s an interesting post that hits on a lot of themes we love, but we’re especially big believers in point #4. Making games more relevant to each user can be done through localization by someone like Yodo1, through dynamic messaging units from Think Gaming, or simply through good old-fashioned game design.
Irrespective of the path you take, the Chinese market is too big to be ignored.