Mobile Acquisition Unlocked

Mobile Acquisition Unlocked is an upcoming conference focused on – you guessed it: mobile acquisition. If you’re a game┬ádeveloper or publisher interested in acquiring lots of players profitably, you should pay attention and get to Las Vegas on June 10 & 11.

The days where getting featured by Apple could make your game a hit are gone. Today’s top grossing games are almost entirely driven through paid installs. Mobile Acquisition Unlocked is assembling some of the smartest folks in the business to reveal how they drive profitable growth for their companies.

Jay Weintraub previously founded LeadsCon and puts on one of the best shows in the business. Most conference blather through the same basics – Jay creates programming that is insightful and relevant.

Even better: we have a special offer to get game developers to the conference for free! MAU has agreed to sponsor 5 game developers to attend the conference for free. Reach out to us with your details and we’ll make it happen.

We are also looking to find publishers, game media buyers, or similarly situated folks that will agree to do a “media mentoring session” for game developers at the conference. Please reach out and we’ll share details on the opportunity.

Game Programming Patterns

Cool new online book that may be helpful for game developers that want to level up: Game Programming Patterns by Bob Nystrom a coder at EA for 8 years.

This isn’t “Getting Started with Game Programming”. Instead, the book covers more advanced architectural and design decisions that will help build tighter, more optimized code. While we’ve just started, it looks like a game-specific Martin Fowler’s Refactoring, but it’s free and online with a paperback version coming soon.