Some of the biggest mobile games use TV advertising to support their business. Supercell, King, Machine Zone, and others have all spent heavily on TV over the past year. Unlike online ads, however, it can be very difficult to track the effectiveness of those ads. And the planning/buying/optimization cycle is much slower than the tools used by digital marketers.
Enter SimulMedia’s new business unit SimulX. They’ve combined Think Gaming’s performance data with TV spend history by games to determine the best TV spots to buy for mobile games. And they’re building out tools to make TV buying look similar to the digital tools that marketers know and love.
We’re excited about our partnership and look forward to a new generation of smarter TV buyers.